Page 68 - Yıldız'da Yaşam 14.Sayı

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SUMMARIES
EDITOR / PAgE 1 Hello all,
We have left behind 2021, another year filled with investments and achievements for Yıldızlar Yatırım Holding and companies. Throughout the past year, we shared developments about Yıldız Entegre, İGSAŞ and Yıldız Demir Çelik in the Yıldız’da Yaşam magazine. This issue is again full of stories about our companies and more content such as the latest innovations.
In the last quarter of 2021, Yıldız Entegre ran ad campaigns to drive the “Parquet = VarioClic” message and raise brand recognition and carried out activities with our motto “Chasing the Tree.” I hope you will enjoy reading about the details of our ad campaign launched with the slogan “VarioClic to adorn your home” and the process of how we prepared and published “Chasing the Tree: A Dictionary of Forestry Products in Design,” where we introduced our narrative, “We wrote the book of this business.”
On the other hand, İGSAŞ continued to work on creating value for its stakeholders and agriculture in general. After taking a break due to the pandemic, İGSAŞ organized a dealer meeting with the theme “On the Trail of Soil.” During the meeting, topics such as the call center, developed with the latest digital technologies to support the agricultural sector further, and the loyalty program, mobile app, and the recent investments of the company were highlighted. Furthermore, the drone technology named CEMRE, expected to contribute significantly to the agricultural sector and our farmers was launched. In addition to providing more information about
the meeting in this issue, we are sharing the results of the short
film competition that İGSAŞ organized to draw attention to the importance of agriculture.
Meanwhile, Yıldız Demir Çelik continues to make strides with achievements and investments in the company and the human resource. This issue features stories about Yıldız Demir Çelik’s second galvanizing line investment, the launch of the Akıl Fikir (Intelligent Ideas) platform, developed to include the employees in more efficient business processes, and the rewards ceremony. On this occasion, I want to congratulate all our employees who were recognized with rewards for their viable ideas.
On another note, we wanted to address where the digitalized
new world is headed with a particular focus on the use of social media, given the considerable investments each of our companies is making in technology, innovation, and the evolving conditions. Furthermore, you will find the latest news stories from our companies, interviews with our stakeholders speaking about our partnerships, a talk with the national taekwondo player Hatice Kübra İlgün, the bronze medalist in the Tokyo Olympic Games, and many other topics on life.
Wishing you a joyous New Year filled with health and prosperity. Happy reading,
Melike Alkan
SPECIAL FEATURE / PAgE 4 Where is social media headed?
“What was the key characteristic of the 2000s?” The emergence of social media is certainly one
of the first answers that come to mind. However, as social media changed present day so much from the past, increased and accelerated communication among people exponentially, and provided a basis for trends to spread virally across the world, it could not remain immune to crises. For instance, Facebook, a leading social media company, faces allegations about its transparency practices almost every year, becomes the target
of data security arguments, and gets fined by regulatory agencies. Or, as we saw in October, when Instagram, WhatsApp, Facebook, and similar apps were down, the whole world struggled. All
of these clearly demonstrate how encompassing and effective social media has become on a professional, personal, and societal level.
It would be fair to say that social media has become an integral part of people’s lives today. The data certainly confirms this. According to various studies, 4.55 billion people actively use social media as of 2021. A compelling statistic shows that the average social media user
spends over two hours a day on their preferred networks. Even though the glory days are behind for Facebook, it is still the platform with the highest number of users worldwide. Facebook
is followed by YouTube, WhatsApp, Messenger, and Instagram. We should add that different generations use social media platforms differently.
So, how does social media influence consumers? How does it change consumption habits? To answer how this transformation occurred, we should look at the evolving consumer habits
as well as changes in marketing trends and the speed and variables of digital marketing. The most significant transformation that social media created in consumption habits can be seen in
the vast amount of information consumers can access about a product they intend to buy. Just think how much information we can find that dozens, sometimes hundreds of users share about even the smallest product we want to purchase. This system, which allows consumers to compare many brands and retailers that sell those brands, has undoubtedly transformed consumption habits.