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INNOVATION / (pp. 30-31) IYnnovation time at Yıldız Entegre! ıldızlar Entegre launched a new project in partnership with the Turkish Exporters Assembly (TIM) to instill the innovation culture within the organization systematically with the awareness of new technologies, uniqueness, branding and globalization. Yıldız Entegre Sub-Committee, led by the Marketing and Corporate Communications, and Quality Departments, met with more than 2,500 employees to ensure that innovation culture spreads across all levels from the top to the bottom and to communicate what the future has in store for us. Meanwhile, the in-house innovation suggestion platform “Come With Your Idea” was also launched. Speaking about the projects, Board Member Hasan Yıldız said, “By involving all our employees in the process, we aim to ensure that innovative thinking and working is integrated into the corporate culture, and to develop company- specific mechanisms for sustainable innovation. We want our employees to be involved in this process and also to feel at home here.” NEWS STORY / (pp. 32-33) Yıldızlar Yatırım Holding’s benchmark visits Yıldızlar Yatırım Holding paid benchmark visits to Assan Panel and Siemens. The delegation that made the occupational health and safety (OHS) benchmark visit to Siemens Distribution Systems Plant included Yıldızlar Yatırım Holding Board of Directors Secretary İlkay Ünal, Yıldız Demir Çelik Plant Director Kemal Kumru and some company officials. During the visit to Siemens, the Yıldız Demir Çelik delegation learned about the company’s OHS practices, awareness raising efforts and goals. During the OpEx (Operational Excellence) Field Visit to Assan Panel Tuzla Plant, occupational health and safety practices in the Assan Panel production line were evaluated and the activities carried out to raise awareness among the employees were also emphasized. Yıldızlar Yatırım Holding and group companies also held a benchmark meeting at the Siemens Turkey Head Office to review the workflows mutually. The agenda of the visit included topics such as energy efficiency, building technologies, training services, robotic automation, financial solutions, digital factory technologies, and corporate information technologies. NEW TRENDS / (p. 34) For the first time, the VarioClic Exclusive 5G line features a stone look The easy-to-install VarioClic Exclusive 5G line maximizes the time saved, and the new Retro Stone and Retro Silver options that enrich the wide color and style range offer the perfect solutions for interior design that makes a statement. Reinterpreting the retro trend with modern touches and stone looks, the VarioClic Exclusive 5G line brings freedom and authenticity to spaces. STAKEHOLDERS / (p. 40) ‘We sell Yıldız Entegre products wFith confidence’ etullah Gözel from Güzfit, the dealer that brings Yıldız Entegre products to the customers in Izmir, explains how this cooperation started: “When a quota was imposed on imported laminate flooring in 2006, we needed to continue with a locally made product. So, we decided to work with Yıldız Entegre, which had begun to produce laminate flooring at that time. We wanted to continue with VarioClic laminate flooring. And as a result of our meetings with Yıldız Entegre, we reached an agreement.” Gözel says they offer Yıldız Entegre’s laminate flooring and Variodor brand MDF door products to their customers, “Working with companies that produce locally and that contribute to the country’s economy, and helping them reach even better levels is like a citizenship duty. Seeing these companies increase their investments and compete with global brands makes us proud. I congratulate Yıldız Entegre and Yıldızlar Yatırım Holding Management and wish them continued success.” NEW TRENDS / (p. 34) What does The Nine offer? e turn the spotlights to The Nine line again, this time focusing on what it offers to the users: With nine new colors, the line liberates living spaces and creates authenticity while its inspiring design language enriches decorative styles. With seamless designs that transcend the concept of time and space, The Nine combines the best of cold and hot climates. On a journey from dream to design, The Nine appeals to exclusive tastes. STAKEHOLDERS / (p. 41) ‘Farmers are safe wA i t h İ G S A Ş ’ gricultural Engineer Yusuf Zengin of Zengin Tarım, a company operating in the agricultural sector since 1990, tells the benefits of working as part of the İGSAŞ ecosystem: “We became a dealer in the 1990s when the annual 500-ton purchase quota was in place. At the time we were not sure if we could sell that much but looking at where we have come since then, we are proud to rank among the top sellers. Operating under the umbrella of İGSAŞ contributed significantly to our growth. İGSAŞ is a company that really considers its dealers. We have felt this for years.” Zengin adds, “As a group that contributes to the country’s economy, Yıldızlar Yatırım Holding is a great chance for Turkey in my opinion.” 58