Page 60 - Yıldız'da Yaşam Sayı-7

58
FOCUS / (pp. 2-5)
One of a kind in Turkey: The SOFT Series featuring hidden tones
of nature
This is an age that requires constant renewal and diversity, and the industry- specific developments are expected to respond to these needs. With this awareness, Yıldız Entegre offers economical solutions by producing 6, 8, 10 and 12mm laminate flooring. The latest offering of the company is the 7mm parquet range, the SOFT Series for those looking for a fashionable product. The SOFT Series, introduced to the market in the first quarter of 2019 as an economic, high quality and strong range with practical tones, offers an “ideal solution”. The SOFT Series takes its name from the motto “Secret of the Ton” and the products in the range are named after natural stones. With the SOFT Series, Yıldız Entegre aims to instill an awareness of accessible quality in the market over the longer term.
Yıldız Entegre hosted a launch event to introduce the SOFT Series on March 8-9 at Swissôtel, The Bosphorus Istanbul. The event, which was the first dealer meeting
of 2019 and attended by all dealers, opened with a speech by Yıldız Entegre Board Member Hasan Yıldız, who said: “You have been as much a part of our success as our employees in everything we have accomplished to date. We have always felt your strength and support in our journey toward becoming a global brand. And we will continue to succeed together.” The meeting ensued with speeches by Yıldız Entegre Global Sales and Marketing Director Bahadır Çuhacıoğlu, Country Sales Director
Selçuk Ormancı, and Marketing and Corporate Communications Manager Ercan Şahin. In addition to the SOFT Series, a number of Variodor branded doors including doors with concealed hinges, 220cm-high doors designed for high ceilings and paintable doors also saw great interest during the event.
On the second day of the launch event, the surface specialist Schattdecor introduced digital parquet printing methods. In a special session with KRY General Manager Koray Kızılkaya, Yıldız Entegre dealers found out more about the digital imaging system. The second day ended with a series of workshops to identify development areas on behalf of the organization.
Yıldız Entegre also recognized its dealers, who make delivery of the company’s products possible across the world, with 45 awards in 12 different categories. The awards were presented to the winners by Sales Director Selçuk Ormancı, Global Sales and Marketing Director Bahadır Çuhacıoğlu, Marketing and Corporate Communications Manager Ercan Şahin, Parquet and Door Sales Manager Ogün Bıyıklıoğlu, Export Sales Manager Mert Ercömert, and Romania Sales and Marketing Director Tiberiu Avram.
ENGLISH